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Web Strategy That Works For the Rest of Us…

If you are interested in creating a successful web based business, promoting yourself (Branding YOU) or taking your existing business (brand) online this site will be of use to you.

Web Branding For The Little Fish (With BIG Aspirations)

The principle behind this site is simple:  To give you access to shortcuts, experience, information and advice that will help you promote and build your business without paying an overpriced agency/consultant a single penny. If you want to go down that route and have the resources to waste, great, but this site is for the rest of us.

Starting Online Business – It’s Easy Once You Know How…

Once you start to take your business online there are untold pitfalls and you are about to find out that things are stacked heavily against you IF you don’t pay attention or have the budget for expert help. The benefits of starting a business on the web are many (I may even list them in another article but at this stage, you probably know WHY you want to go ‘web’ even if you don’t know how!)

Do You Want To Succeed or APPEAR To Succeed Like Your Competitors?

The sad reality nowadays is that unless you have some kind of professional help it is harder and harder to create a successful business on the web. Why? Simple: Because unless you have a serious niche market, there are many agencies (like mine) that will be working to push your competitors to the top. And why not?  It IS a free market right? I personally love the anarchy of the web, the fact that given the right time, tools and information Anyone, including YOU can level the playing field and then go on to kick your competitors off the field.

Some things you need to know before we start (in no particular order):

• Online success is NOT about ‘hits’ and social networks or how pretty a website is..
  the web is NOT a popularity contest (although many people pretend it is)
• HITS do not equal sales unless you are a Rock Star
• Search Engine Optimisation (SEO) is unlikely to be something your web designer knows much about (sorry guys but it’s true)
• Pay Per Click (often called PPC) is very effective in the right hands (and you can test ANY market at minimal cost)
• A ‘website’ can be a single page
• Your HOME page is NOT the only way to find your site
• Most of the tools you need are FREE
• FLASH (animated) websites are OLD News
• Facebook and Twitter are useful TOOLS in your marketing armoury

Those are just the tip of the iceberg.

Who Knows Your Business Better Than YOU?

Many people tell me they don’t know where to start or they don’t have the time… BUT you must take the time if you wish to succeed, luckily destiny has bought us together and if you are willing I will be your guide through this site. As we go along I will pack it with info and ideas that will help you start your online business, take your business to the web or revitalise a business that needs a little help to fight the big boys.

I have many ways to help you and many truths to expose for you that will no doubt ruffle a few feathers along the way… but that is of no concern.
Bring it on!

Ronin. Wayward by Design.